In all seriousness, 2019 — like the past several years — has been the year of the woman. Not only did women continue to grow as part of the audience (28.56%), and cross the 50% threshold in at least one country (the Dominican Republic), but they lead the demand for an ever more varied and interesting porn world.
And now, onto the numbers:
In 2019, we saw over 100K video views every minute, and over 11,000 search requests. And what were they looking for?
To be honest, it’s not the first time she’s been our #1 girl. She’s beloved both in the US and worldwide, and by men and women. (Although for the latter, “Daddy” is a strong #2).
But coming hot on mom’s heels? Older women in general — at least in the US. Our category growth was strong all around, but women again surged with traffic to Granny (+50%), Mature (+14%), MILF (+17%), Old+Young (+45%) … while teen fell for the second year in a row (-2%).
And when it comes to the type of porn we watched in 2019, we saw a greater move toward authentic, independent film than big studio productions. Amateur was up +24% (our highest ranking category for 2019).
On the world stage, it was searches for nationalities and ethniities that were showing expansion — French (+50%), German (+36%), Arab (+35%), British (+34%), Asian (+9%). Only Japanese fell (-16%), while still maintaining its top position as the most popular category worldwide.
While Italian didn’t make the category list, it still found itself represented in our most searched for celebrity of the year, Alexandra Daddario, who edged out Scarlett Johansson for the top spot. But neither of them should get too comfortable. As mature women rise, so does Rosamund Pike — the actress turned 40 this year, and showed the greatest percentage increase of any major celebrity on the site (209% over 2018).
And, in the midst of all the battles over borders and trade deals and Brexit, xHamster’s own demographic make-up remains strong. While the US is the leader, accounting for 17.7% of all visitors to the site, we contain multitudes.
Here’s to another year of diverse, independent porn!
Winter has officially cum. Let's celebrate and have a good time, alright?
Open up xHamster Advent Calendar for the next 24 days and enjoy your daily treats! You are welcum!
xHamster’s American fans have more on their mind than the meal on Thanksgiving Day! An xHamster Data Center study of traffic patterns nationwide shows a general decline in traffic on Thanksgiving — save for a 13% traffic surge right before meal time. Read more
Looking for a sexy Halloween costume this year? xHamster has you covered. For Halloween 2019, we took fifty of the most popular “sexy” Halloween costumes and ran them through the xHamster Data Center. Read more
Fifty years ago today, the porn industry was born! On October 21, 1969 the Danish expo "Sex 69" became the first public event bringing together porn producers without threat of arrest — the Scandinavian country was the first in the world to legalize hardcore film. On that day a revolution was born. Read more
Have you ever dreamed of becoming the face of xHamster? Your time is now!
Today, we are launching a campaign celebrating our brave, innovative and passionate creators. We want to show the world who we are, and let them know why we do what we do. And it’s a great way to get attention for the incredible work you create. Read more
Whatever size fruit you have in your basket – remember to perform a self-exam once a month.
October is breast cancer awareness month. That doesn’t just mean turning half your wardrobe pink, changing your company logo (oh the irony) and proudly pinning a pink ribbon to every outfit.
Breast cancer awareness is about remembering to give yourself a self-exam once a month, it means supporting women affected by it and it means being grateful for your own health. Read more
Ever dreamt of becoming a part of xHamster? Grab this chance!
We are currently looking for freelance translators (Brazilian Portuguese, Lat. Am. Spanish) for a remote project. Read more
We’re Giving Free Access to xHamster Premium for People Affected by the Thomas Cook Collapse
Following news of the collapse of Thomas Cook after negotiations aimed at rescuing the 178-year-old- holiday firm failed, xHamster is offering free access to Premium to all the people affected by the tour operator’s bankruptcy.
“The repatriation process has started, and the upcoming days will be tough for both tourists stranded worldwide and employees who had lost it all in a blink of an eye,” says Alex Hawkins, Vice President of xHamster. Read more
Congratulations to everyone who created and uploaded memes for our recent #xHmeme contest! You guys are all fantastic!
A big hug to everyone who followed the rules and uploaded xHamster related memes! Read more
With the arrival of the new iPhone, we thought we'd check to see how iOS users differ from their Android counterparts. The numbers were quite striking, and might actually help us understand the market demographics for each. We took the Top 100 Search Terms for each operating system, and compared the ranking of various search terms.
Nicki Minaj is a perennial favorite of xHamster fans, racking up thousands of searches each day. But news of her possible retirement has sent shivers through the internet, with searches spiking 50% in just a day! After all, Minaj's famous butt helped launch the massive booty trend of the last decade. Read more
With the second season of “IT” upon us, we did a little clowning around of our own. When it comes to horror porn, creepy clowns come in at our #2 most popular fantasy (behind #1 Zombie, and head of #3 Werewolf).
There are over 100 creepy clown videos on xHamster, with tens of millions of views. Can someone explain to us what the clown appeal is — and if any of the below examples are hotter than Pennywise?
Not so long ago and before Burning Man started, xHamster opened a call for a couple to film the playa’s first public sex tape, committing to cover two tickets to the festival and a little cash to cover the expenses.
What were the odds to find out that recently DJ Flume was filmed enjoying girlfriend Paige Elkington’s spare parts on stage of a Burning Man event while DJing, which has obviously sent the internet in an uproar! Read more
Ready for the Burn? We're looking for a couple to film the playa's first public sex tape. We want to see what happens when outside the tents. We're willing to put up the money to buy two tickets to the festival, plus a little cash to cover expenses — $3,000.
What could it possibly be, we wondered? Either way, we were happy to welcome the flood of new users making xHamster their new heart of all things erotic.
Like a good lover, we're always up. So next time yours lets you down, remember — xHamster's always here to help you out!
The xHamster Team
No one knows how to court controversy like Miley Cyrus — and this time, she's getting a rise out of porn fans. Read more
Hopefully it’s been a productive year at university. Now that you’re in the midst of summer break, we’ve got an assignment for you. We need your best porn memes! Read more